6 Challenges of B2B Commerce Only Top
B2B Platforms Solve
How to find the right B2B platform for your online business? Find a platform that can help you solve these 6 common challenges of B2B commerce! (Hint: Only top B2B platforms solve these challenges)!
The ugly truth is that B2B business owners are faced with common challenges and obstacles that retailers are not usually burdened with. In this digital era we live in, you probably think that the B2B platforms can help you solve any problem that arises and is directly related to your sales but you are wrong. There are B2B ecommerce platforms that aren’t suitable for the job. As a matter of fact, only the best B2B platforms on the market can help you overcome the common challenges. We are talking about top B2B platforms like Shopify Plus, Magento Enterprise, and others.
In this article, we will discuss the 6 common challenges of B2B commerce only the top B2B platforms can solve:
1. Customer-specific pricing:
Long-time customers and trusted channel business partners don’t materialize without an agreement. You need to keep in mind that those relationships must be nurtured and cultivated over time. What is the easiest way to damage those business relationships? It is important for you to treat every single customer and client the same, however, it is also important for you to be able to offer customer-specific pricing.
2. Customers with tight delivery schedules:
The everyday shoppers prefer their products to arrive on time, however, sometimes, the deliveries are not business important and sometimes they contain one or two products as opposed to a bulk order. By using only the top B2B platforms like Shopify Plus, the fulfillment process will be simplified, allowing distributors to turn-around the orders.
3. Branch into B2C (business-to-consumer) while avoiding multi-channel sales troubles:
Selling online on ecommerce marketplaces is an excellent way to reach a broad customer base. But, you need to keep in mind that some channel partners can be sometimes angered and disappointed. It is recommended to market the items that are not flying off the shelves. By giving a quick look at your top performers, they will stay happy and satisfied while others lesser-known items can hopefully find success online.
4. The need to manage the customer relationship:
Most B2B relationships are a responsibility of the sales team. Usually, this includes a coordination between the outside sales and inside sales or maybe some independent representatives. By using Shopify Plus, for example, you will be able to personalize the checkout with amazing promotions, retain your customers by integrating your CRM or ERP through open API, customize navigation, and create unforgettable user experiences across all kinds of devices.
5. Promote multiple products under one name:
By creating a unique site for each of your product line or brand, a distributor or manufacturer can grow the return on overhead costs related to running an online store. With Shopify Plus, you can present content-rich online experiences to integrate Buy Button (the popular Shopify tool) and make the purchasing of your multiple products as easy as possible.
6. Too many products:
This issue can be solved with a simple navigation or website search function. Ecommerce solution Shopify allows you to customize navigation, as well as, onsite search to improve discoverability. When visitors come to your website, they will be able to find the products they need in a matter of seconds.
Other issues include a lack of ecommerce development and marketing skills. If you decide to use Shopify, you have nothing to worry about. Shopify is a fully hosted ecommerce solution that will help you build, design, and run your own B2B store without any technical skills required. You can build your own store and focus on running your B2B business and leave the Shopify team to take care of the rest.